Search results for: One day Tonya noticed a new coffee shop and bakery tucked into a small store front on her walk to work. There were several other coffee shops she passed on the way to work each day and she wondered if this one would last. Within a week, there was a line waiting to get in the door every single day. Within a year, the shop had taken over the neighboring store front and was a thriving business. The sole owner was a pleasant man who initially spent his time behind the counter, but now roamed the business filling coffee and schmoozing. Which of the following statements about this successful start-up is most likely true?